In the process of looking for a job, traditionally, you can proactively send your CV to many employers. In a better way, you will increase your chance of being invited to an interview if you know how to build and make good use of your personal brand.
So what is your personal brand?
There are many definitions of personal branding. This article will be summed up for you to easily remember. Once you understand what personal brand is, it will no longer remain obscure to you but become tangible. You’ll know where you need to focus on and develop yourself.
Normally, personal brand includes the following six factors: strengths, skills, personality, passion, experience and how you create value. They all determine how other people think about you.
Most of employers also use on these factors to identify suitable candidates. On your side, when you’ve learned about these six elements, it will be easier for you to build your personal brand.
That is the nature of your personal brand.
Tools to promote your personal brand
When you have built the foundation for your personal brand, then you need to understand the tools used to spread your brand. Or to put it in another way, how do employers get to know about your personal brand?
During your job search process, the following tools, also called marketing tools for job seekers, are all that you need to help you reach a hiring manager:
• CV: your professional profile on paper, presenting your experience and your skills.
• LinkedIn profile: your profile on the social network for employees and employers.
• Personal website: it could be your own blog to present your knowledge and opinion.
• Online portfolio: a place to present all the work you have done successfully, often suitable for those who work in design, consulting, copywriting, speaking, and photography.
• Youtube: why not express your expertise through videos and have your own audience?
• Interview: this is when you use your communication skills to express yourself directly to employers.
• Recruitment websites: this is where recruiters are seeking employees, your task is to have a striking appearance on it.
• Email or phone: a way used to communicate with employers. You will need skills to answer interview by phone and email intelligently to create credibility in the eyes of employers.
• Personal image: this is how you appear online, in networking sessions and interviews.
And here’s the thing:
You need a solid foundation of personal brand and also know how to use those tools. If you are only good at one of the two, you will have problems.
If you understand yourself and your strengths, skills, experience but do not know how to take advantage of those marketing tools, an employer will not be able to find out how good you are. Conversely, if you are good at using these tools but the value you create is not really as good as you advertise it, maybe you‘ll be invited to an interview, but at the end, the employer may not hire you.
Therefore, in this 21st century, in order to be able to successfully find your dream job, you need to look at yourself as a product and have a marketing strategy to have a thriving career.
Those successful job seekers think of themselves as a product, with unique strengths suitable for a niche market.
Now you try to think of yourself as a product and figure out how to market it. Certainly, you will need to answer some questions such as:
What are my strengths?
What are my weaknesses? How do I fix them?
Who are my customers (employers)? Who will need me?
Which working place do I like? Dynamic or quiet environment?
What are values that I can create for my customers?
How do my customers know about me?
How do I become different from hundreds of other candidates?
What is something that I can do while the other candidates cannot?
When you can answer these questions and get the skills to use the marketing tools for job seekers, you will find a suitable and interesting job.
A mindset that you need to have to become a successful job seeker
A successful job seeker is someone who understands himself or herself and has the ability to find a suitable long-term job.
So you need to be aware of the fact that you are the master of your own career path. Who do you want to become in the future and what skills and experience do you want to accumulate? In which field do you want to become an expert?
Constantly upgrade yourself by updating information on the latest trends in the industry.
For example, an English teacher today wants to find a job, he or she needs to have new skills such as applying advanced technology in teaching, using smart board, skillfully and attractively presenting lectures through video. They are rare skills in the last century where a teacher came to a class to write lessons on the whiteboard and students learned passively.
In summary, find out what skills employers are demanding from you, learn about future trends for your “product” and make sure your skills are not obsolete as per clients’ requirements.