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Calexico

Work Type: Casual
Classification: Other Jobs
Area: Brisbane
Listed By: Private Advertiser

We’re seeking a creative, dynamic senior marketing coordinator to join our team. Calexico is a rapidly growing women’s and menswear retailer delivering international designer fashion with luxury service. This is the ideal role for a self-motivated fashion lover looking for hands-on experience within a fun, friendly, and growing team. This is a unique opportunity to make your mark on a successful and fast growing luxury brand. 

 

Key Responsibilities

 

Working alongside the director to create brand strategies and marketing campaigns across web, SEO/SEM, marketing database, email, social media, events and display advertising campaigns

Ensure consistency of brand tone and style across all marketing channels

Design, build and maintain our social media presence

Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Oversee PR Strategy, and creation of press releases and media comms, ensuring a strong relationship with key media outlets in Australia, keeping the Calexico brand on the media’s radar

Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Brainstorm new and creative growth strategies

Plan, execute, and measure experiments and conversion tests

Collaborate with internal teams to create landing pages and optimize user experience

Identify trends and insights, and optimize spend and performance based on the insights

Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

 

Requirements

Proven working experience in digital marketing

Strong graphic design skills, with experience in Adobe Photoshop, InDesign & Illustrator a must.

Experience with Shopify preferred but not essential

Experience building social media platforms and maintaining brand management across social media

Demonstrable experience leading and managing SEO/SEM, marketing databases, email, social media and/or display advertising campaigns

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

Experience in optimising landing pages 

Solid knowledge of website analytics tools such as Google Analytics as well as Online Advertising, Google Adwords, SEO & SEM. 

Experience in setting up and optimising Google Adwords campaigns

Working knowledge of HTML, CSS, and JavaScript development and constraints

Strong analytical skills and data-driven thinking

Up-to-date with the latest trends and best practices in online marketing and measurement

 

Education & Experience

 

Bachelor’s Degree in Digital Marketing or Graphic Design

Minimum 2 years digital marketing experience

Management experience preferred but not essential 

Please submit a cover letter and resume to [email protected] Please note that only suitable candidates will be responded to. 



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