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Live Nation Australasia

Work Type: Casual
Classification: Other Jobs
Area: Melbourne Melbourne - North
Listed By: Private Advertiser

Who are you?

Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed.


The Role

The Tour Marketing Manager will develop, coordinate and implement all tour-related marketing campaigns, across multiple media platforms.  These campaigns will aim at driving ticket sales and fan engagement.  The role is responsible for ensuring spends are effectively leveraged to achieve all campaign goals.  Integration of digital & social media strategy, publicity & promotional activity as well as working hand in hand with our Commercial Marketing team will be key to a successful outcome



  • Set up and manage marketing campaigns
  • Originate assets as required for social media and advertising campaigns
  • Liaise with Commercial Marketing team to ensure optimisation across all commercial channels
  • Brief and approve media bookings both direct and via agency
  • Liaison with the relevant record label to ensure mutually beneficial communications and plans
  • Coordination and integration of publicity and promotional schedules from launch through to show date including: media releases, coordination and management of all media, photographer and reviewer lists, advance & on ground publicity schedules either internally or overseeing external publicist
  • Compile and analyse reports, and present back to relevant teams
  • Manage and develop relationships with media and digital platforms
  • Collaborate with the Digital team on industry leading marketing initiatives & social media strategies


Qualifications/key requirements

  • Marketing degree or similar
  • 7+ years in a similar marketing role
  • Excellent understanding of all marketing platforms
  • Strategic thinking and planning, but very hands-on in approach to campaigns
  • Highly organised and methodical, able to bring creativity, enthusiasm, and fresh ideas 
  • Industry experience is an asset



If the above description sounds like you and fits your background, please send your application through to before Wednesday 18 October.

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