The Company

The Travel Corporation (TTC) is a leading travel company compromising of well-known travel brands such as Busabout, Contiki, AAT Kings, Trafalgar, Adventure World, Uniworld and Insight Vacations. It is comprised of 40 sales offices and 10,000 team members globally, whilst serving over 2 million customers annually across more than 70 countries.

The Role

This role is responsible for the implementation of PR, influencer and communication activity across Contiki (primary brand) and across TTC brands where required. Reporting to the Head of PR, this role forms part of the PR leadership team. As such, it will include providing counsel to senior brand executives, working on multi-brand activities and guidance of the PR Assistant, supporting them in achieving day to day delivery of their respective PR brand activity. 

Key Result Areas and Activities Performed

Public Relations

• Identify need areas for the brand and work with brand contact/team to ensure consistently high levels of output for Contiki and TTC brands
• Maintain a proactive approach to liaising with brands and demonstrate creativity and focus to help meet respective brand objectives
• Manage media relations activities including story pitching, feature submissions, news releases and one on one briefings
• Organise events, journalist familiarisations and special sponsorship projects in accordance with public relations strategies

Non-traditional media relations

• Assist in creating and implementing strategies and creative ideas to drive traffic and visitors to the Contiki website
• Work with PR team to create a strategy for delivering non-traditional media opportunities across relevant brands (bloggers/influencers/online)
• Pro-actively work to build new relationships with influencers and regularly identify opportunities to secure exposure for brands
• Maintain and build upon the existing successful relationships with key travel, lifestyle and youth bloggers, social influencers and websites
• Work closely with Contiki to support and publicise presence in the social media space – Facebook, Twitter and Instagram

Media

• Manage the development and distribution of media materials
• Work with brand’s Head of Marketing and team to identify opportunities for amplification of campaigns and media buy

The Candidate

This is a very busy and hands-on role, requiring an experienced professional who can work independently and is prepared to take ownership and use initiative across a broad range of direct PR activities.

We are looking for a strategic, creative and results focused member with leadership qualities to help drive success and grow within the business long term.  You will also need exceptional writing skills and a keen eye for current and future trends.

The role is perfect for a high energy personality who is degree qualified and can effectively demonstrate their PR skills to contribute to strong growth for the business across Australia. If you have creative flare and are passionate about the travel industry, apply now because we want to meet you!